My directions for my first two projects, the postcard and branding, went in completely separate directions. My product was cosmetics and immediately I knew I wanted to do lipstick. Lipstick is often the boldest thing on a persons face and I knew there would be a lot to do with it.
For something as small as the postcard I knew I wanted to keep my color palette limited to pretty much just reds, and I had toyed around with a lot of ideas on how to portray it effectively, while still having a strong design. I knew that on such a small postcard I did not really want to have a lot going on and I also was pretty confident that I wanted to do the classic lipstick kiss print that is familiar to everyone. It's so iconic and simple that I knew it was what I wanted to focus on.
Red I thought was an obvious choice and I tried using different shades, but with the lines being so thin it was hard to tell the reds apart very well so it kind of looked messy. But I knew just one shade looked rather boring so I added in the black lips to make it more interesting but in retrospect I wonder if all black lips with one red pair would have been better? Or if maybe I had colored in a pair of lips or something like that it could have been more effective.
For the branding project I immediately knew I wanted to do something vintage, and so I thought of doing a play with the old I Love Lucy promotional cartoons of Ricky and Lucy. I originally just had the two of them together with "I Love Lipstick" in the heart replacing the usual "I Love Lucy". Upon suggestion from someone in my small group crits, I added a little kiss mark over Ricky's cheek, which I liked a lot because it sort of told a story and also pushed that it was lipstick that I was trying to show off here.
I felt there was a lot of white space so I added a red border but black may have been a wiser choice? It also appears to me that everything looks a bit tilted so I should have spent more time measuring.